Currently based in London and traveling frequently to Los Angeles, Petra works for clients such as the Hampton Court Palace Festival, the Way Out West Festival, playwright Lemn Sissay and singer Peter Jöback. She has handled press for films at the Toronto International Film Festival and for events at the Berlinale.
Petra has handled publicity for the Los Angeles Film Festival and the Slamdance Film Festival as well as for films such as Sofia Coppola’s Somewhere, Alejandro González Iñárritu’s Biutiful, Joel & Ethan Coen’s A Serious Man and Anton Corbijn’s The American.
During her time at Karen Fried & Associates, Petra was an integral part in awards campaigns garnering four nominations for the 2011 Academy Awards: Best Picture (The Kids Are All Right), Best Original Screenplay (The Kids Are All Right), Best Actress (Annette Bening) and Best Supporting Actor (Mark Ruffalo), as well as five nominations for the 2010 Academy Awards: Best Picture (A Serious Man), Best Original Screenplay (A Serious Man), Best Animated Feature (Coraline) and Best Foreign Language Feature (Israel’s Ajami and Peru’s The Milk Of Sorrow). Additionally, she has been part of the teams handling corporate publicity for production companies such as River Road and Atlas Entertainment, directors such as Julie Taymor and Michael Mann and actors such as Jake Gyllenhaal, Michelle Williams, Robin Williams and Sean Penn.
In Stockholm, Petra has served as the Head of Creative Marketing for national TV networks TV3 and ZTV, as Marketing Director for local artists at Universal Music Sweden and as the Head of Marketing and Sales for leading Swedish independent record label Diesel Music before venturing out as an independent consultant, handling PR, marketing and events for a wide variety of clients in entertainment and lifestyle segments.
Petra received her B.S. in Business Administration from Stockholm University and her Master’s in Communications Management from the University of Southern California.About Andrew Demarest: Andrew is on tour at the moment, please leave a message and he will get back to you. jen[at]blackandwhitepr.net andrew[at]blackandwhitepr.net petra[at]kauraisa.com